We’ve quietly launched our South Asian blog. Titled “The DesiConnect Blog,” we’re still trying to come up with something a little bit more creative…Okay, A LOT more creative.

So why the blog? We wanted a couple things. We’re a weekly publication, and we noticed people come to the site everyday. So why not have content that’s added daily? We didn’t want more interviews to publish. We already have a staff of 30 that research and interview the people we profile. We went out and sought out some bloggers. Now, we didn’t just want any blogger. All of our bloggers are more than well-equipped to write on the topics they’ve chosen. Something else we wanted from The DesiConnect Blog is a chance for you, the reader, to interact with our content. Feel free to comment on the posts and start a discussion. Someone’s gotta do it, so start!

We plan on sending out a dedicated email announcing The DesiConnect Blog. Right now, we have one post, but by the end of the week, you’ll see all our different bloggers. I’m really excited about this!

So the next question is…Why a blog only for The DesiConnect? We definitely plan on launching blogs for the other magazines. Right now, we have a full plate. Next month we plan on launching, as Sumaya mentioned in her post, The AfricanaConnect. We’re very excited about that! It’s been in the works for a long time, but we’ve been waiting to get the right people involved. We have a wonderful staff working on it. Also, next month we’re launching a news portal. I don’t want to get into much detail on it right now, but it’s going to be replacing the “news2know” section that you get on your weekly emails. I know a lot of you read it, but I promise you, you won’t be disappointed with what we have in store. Once that gets situated, I’ll be recruiting a staff of bloggers for the other magazines.

Okay, I know there’s more questions you have. It’s late though, and I’m tired. So, if you have questions, feel free to ask me.