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Shalini Vadhera, Founder and CEO
Shalini VadheraWhile many young South Asian envision themselves as a one-day successful doctor or engineer, 10 year old Shalini Vadhera aspired to conquer the world of shadows and shades. As a prominent celebrity makeup artist and founder and CEO of international cosmetic line Global Goddess Beauty, Shalini has far surpassed her seemingly far-fetched childhood dreams. You may recognize her as the Revlon Spokesperson for the Academy Awards. Having appeared on shows such as The View and Entertainment Tonight, Shalini took Hollywood by storm - and succeeded. As an established author and CEO of an innovative multi-cultural cosmetic line, Shalini’s entrepreneurial pursuits have been well-received. Read about all the behind-the-scene beauty secrets of cosmetic guru by checking out this week’s Young and Professional profile.
Company
Global Goddess Beauty
Website
www.globalgoddessbeauty.com
Name
Shalini Vadhera, Founder / CEO, Author
Hometown
San Diego, California
Current residence
Bi-Coastal: San Diego and New York
Education
CSUSM, BS in International Business (1994)
Work experience
Celebrity Makeup Artist (over 10 years)
Ethnicity
East-Indian / Punjab
About company
Global Goddess Beauty gives this savvy woman the ticket to ultimate beauty—without leaving her home. It’s a beauty adventure around the world, combining tried and true beauty tips, tricks and ingredients from women everywhere.
Global Goddess Beauty unlocks this treasure chest of the best beauty secrets from around the world. Gathered from her extensive overseas travel, I've incorporated beauty secrets from women everywhere into a line of skincare and color that makes leading a glamorous jet set lifestyle an everyday possibility.
About your profession
Created and run Global Goddess. I'm also the author of "Passport To Beauty" and "Celebritty Beauty Expert" that appears on television to give makeup tips.
What are your day to day responsibilities?
My day is CRAZY! I create products, support retailers that carry our products, work with chemists and suppliers on operations and creation of products, work with packaging designers, do press interviews for book and makeup line, arrange events and hire makeup artists and of course work with celebrity clients on their shoots!
Most notable milestones
Publishing a book "Passport To Beauty", launching a makeup line on QVC and in Sephora, working in Hollywood with some of my favorite celebrities, launching the line internationally, appearing on ABC’s The View and Entertainment Tonight, being the Revlon Spokesperson for the Academy Awards as well being the model for High Glow Jewelers.
What's the niche?
I focus on Global Beauty and attending to multi-cultural beauty needs.
Unexpected learnings along the way
How extremely competitive it is and how there are great people out there that will mentor you and help you reach your goals. Always pay it forward!
What's in store for the future?
Expanding the brand globally and writing another book. Starting my new postion as the iVillage Beauty expert and hosting their makeover show with NBC - About Face.
Who would you like to be contacted by?
Investors, and retailers interested in carrying the brand.
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Best way to stay ahead
Never stop learning.
Guiding principle in life
Be fearless and never give up.
Yardstick of success
When I see Global Goddess carried all over the World.
Goal yet to be achieved
Launching Global Goddess in India and becoming a very well known international brand.
Best practical advice
Do what you say you’re going to do and do it when you say you’re going to.
Supportive words from a family member or friend on your venture
My Father – Be flexible and move like a river. You never want to become so set in your ways that you become like stagnant water. And my Husband – my nonstop cheerleader who supports my goals 110%.
Most memorable business experience
My first day as a makeup artist on The Tonight Show.
Mentors
I have a few – Marilyn, my entrepreneurship and marketing professor, Tom Bergeron – who taught me so much about the Entertainment Industry, and my parents – who taught me to appreciate everything in life.
“Do what you say you’re going to do and do it when you say you’re going to.” What motivated you to get started?
Achieving my goals and feeling fulfilled because I did.
Like best about what you do
Helping others gain confidence and have better self esteem through my products and beauty advice.
Like least about what you do
The hours and tremendous travel schedule.
At age 10, what did you want to be when you grew up?
A Makeup Artist.
Biggest pastimes outside of work
Yoga, spending time with my family and traveling.
Person most interested in meeting and why?
Bill Clinton – I just love him. I think he has an amazing way of communicating.
Leader in business most interested in meeting and why?
Martha Stewart – Even though she went to jail, she has mastered the multi-platform approach to branding. I would love to spend a day with her and learn, learn, learn!
Three interesting facts about yourself
I’m a huge 80’s music fan, I’m a nervous flyer and I fly all the time! And I love the sun – I could lay in the sun all day (I know, I know – I do wear SPF 30).
Three characteristics that describe you
Ambitious, Generous, and Strong Willed.
Three greatest passions
Traveling, My family and my dogs, and creating fabulous products.
Favorite book
Right now–Passport To Beauty. =)
Favorite cause
Helping women all over the world become self sufficient and empowered.
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Credits
Introduction and interview by Rupa Dev
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