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Amrita Singh, Business Owner
and Designer
Fashion Jeweler Amrita SinghWhat's gold and shiny and worn out [to parties]? If you answered Amrita Singh's jewelry, you're correct. At only 29 years-old and just three years in business, Amrita Singh Jewelry has caught the attention of the stars and fashion magazines, from Jennifer Lopez to Elle magazine. Amrita's success was somewhat accidental, when her interests in jewelry making fused with art and travel. The result? A collection inspired by the Mughal era of India, with bangles, earrings, necklaces, and rings made from wood, clay, metals, and semi-precious stones. Find out what drives Amrita to success and creativity in this week's Young & Professional Profile.
Company
Amrita Singh Jewelry
Founded
January 2003
Website
www.shopamritasingh.com / www.amritasingh.com
Name, Title
Amrita Singh, Business Owner and Designer
Age
29
Hometown
Born in New Delhi, living in New York since 1990
Current residence
New York City, NY
Education
Fashion Institute of Technology, B.S in International Marketing, 1998
Work Experience
Executive Training at:
Bergdorf Goodman - 1998 to 2001;
Oscar de la Renta - 2001 to 2002.
Ethnicity
Indian
About the company
Amrita Singh Jewelry was launched in January 2003. Jewerly making was an accidental love and has become a passion.
A connoisseur of art, I believe in creating jewelry that incorporates the best elements of modern and classic, the familiar and the innovative, which acknowledges the individuality and the lifestyle of the women who wear them. My passion for Indian art and travelling inspired me to create my own collection based on the timeless designs of the "Mughal Era".
Soon after the launch, the collection was available at the finest stores in the U.S such as Bergdorf Goodman - NYC, Al Park - Palm Beach, Gypsy - Nantucket. The collection has also had a great success with celebrities, stylists and magazines. The jewelry is often covered in the monthly issues of magazines such as Instyle, Vogue, Elle and Glamour amongst others. The collection has been worn by "A" list celebrities such as Jennifer Lopez, Faith Hill, Virginia Madsen, Jessica Lange, Joan Allen and others.
2005 has been an instrumental year with the addition of 2 new lines to Amrita Singh Jewelry. Amrita Singh Jewelry now has a semi-precious and a costume line ("Bangle-Bangle"). Both the lines are sold at more than 200 specialty boutiques in the US, such as Calypso, Intermix, Vivre.com and Kirna Zabete.
What are your day-to-day responsibilities?
Working with clients, creating new designs, product development, production, etc.
Most notable milestones
I was nominated by Fashion Group International for "Rising Star Award" in Fine Jewelry, January 2006. Also dressed major A-List celebrities, such as J.Lo, Mary J. Blige, Mariah Carey, for awards like MTV and Oscars.
What's the niche?
I create and sell affordable luxury at over 200 boutiques in the U.S. focusing on a collection that is primarily Indian-inspired.
What's in store for the future?
To be a major lifestyle brand, catering to a broader, more international market.
Who would you like to be contacted by?
Anyone interested in Jewelry/Business/Opportunities for working with Amrita Singh Jewelry.
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Best way to keep a competitive edge
Know your customer.
Guiding principle in life
Stay true to yourself.
Yardstick of success
To have the right team around you.
Goal yet to be achieved
To create a charity educating children in India - there's so much that still needs to be done.
Best practical advice
It's important to trust your instincts.
Supportive words from a family member or friend on your venture
To always believe in myself and my work.
Mentor
My dad because he has supported me every step of the way and I have learned a lot from him and utilized it in my business and my personal life.
What motivated you to get started?
I've always had an interest in fashion and design. I found that the jewelry industry was a way for me to be creative and is marketable to various demographics.
Like best about what you do?
Working with talented artisans and learning everyday about all aspects of owning a business.
Like least about what you do?
Accounting aspect - it takes up too much time and it's not what I want to focus on.
At age 10, what did you want to be when you grew up?
Exactly what I am today - an entrepreneur.
Biggest pastime outside of work
Spending time with friends and family.
Person most interested in meeting
Bill Clinton, for his charisma and life experiences.
Leader in business most interested in meeting
Donald Trump, because he is such a successful businessman. I know there's more to the story than what he tells us in his books!
Three interesting facts about yourself
1. I travel to a new country at least once a year;
2. I can make friends with anyone, any background, any age, etc.;
3. I am a true Scorpio, extremely loving and affectionate, but if you wrong me I will never have anything to do with you ever again.
Three characteristics that describe you
1. brutally honest
2. compassionate
3. ambitious
Three greatest passions
1. travel
2. food
3. jewelry
Favorite book
The Art of the Deal by Donald Trump
Favorite cause
Causes that help kids in any way.
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