What’s gold and shiny and worn out [to parties]? If you answered Amrita Singh’s jewelry, you’re correct. At only 29 years-old and just three years in business, Amrita Singh Jewelry has caught the attention of the stars and fashion magazines, from Jennifer Lopez to Elle magazine. Amrita’s success was somewhat accidental, when her interests in jewelry making fused with art and travel. The result? A collection inspired by the Mughal era of India, with bangles, earrings, necklaces, and rings made from wood, clay, metals, and semi-precious stones. Find out what drives Amrita to success and creativity in this week’s Young & Professional Profile.
About the company
Amrita Singh Jewelry was launched in January 2003. Jewerly making was an accidental love and has become a passion.
A connoisseur of art, I believe in creating jewelry that incorporates the best elements of modern and classic, the familiar and the innovative, which acknowledges the individuality and the lifestyle of the women who wear them. My passion for Indian art and travelling inspired me to create my own collection based on the timeless designs of the “Mughal Era”.
Soon after the launch, the collection was available at the finest stores in the U.S such as Bergdorf Goodman – NYC, Al Park – Palm Beach, Gypsy – Nantucket. The collection has also had a great success with celebrities, stylists and magazines. The jewelry is often covered in the monthly issues of magazines such as Instyle, Vogue,Elle and Glamour amongst others. The collection has been worn by “A” list celebrities such as Jennifer Lopez, Faith Hill, Virginia Madsen, Jessica Lange, Joan Allen and others.
2005 has been an instrumental year with the addition of 2 new lines to Amrita Singh Jewelry. Amrita Singh Jewelry now has a semi-precious and a costume line (“Bangle-Bangle”). Both the lines are sold at more than 200 specialty boutiques in the US, such as Calypso, Intermix, Vivre.com and Kirna Zabete.
What are your day-to-day responsibilities?
Working with clients, creating new designs, product development, production, etc.
Most notable milestones
I was nominated by Fashion Group International for “Rising Star Award” in Fine Jewelry, January 2006. Also dressed major A-List celebrities, such as J.Lo, Mary J. Blige, Mariah Carey, for awards like MTV and Oscars.
What’s the niche?
I create and sell affordable luxury at over 200 boutiques in the U.S. focusing on a collection that is primarily Indian-inspired.
What’s in store for the future?
To be a major lifestyle brand, catering to a broader, more international market.
Who would you like to be contacted by?
Anyone interested in Jewelry/Business/Opportunities for working with Amrita Singh Jewelry.