About New Indian Dimension in Entertainment & Arts

Non-for-profit Nouveau IDEA was found on December 31, 2002 with a vision to begin a new year contributing artistically to the community that has always provided useful and inspiring signs in my journey as an independent artist.

The mission of the Nouveau IDEA eGroup is to disseminate information, produce and promote Indians and "Indo-Ferang" (Non Resident Indians) artistic events.

In addition to providing valuable resources and networking opportunities for Indian artists living abroad, this eGroup is an open forum for new ideas and different opinions related with arts & entertainment.

The word Indian is used here in a broader sense referring to the Subcontinent. This includes people from the Bangladesh, Bhutan, Maldives, Nepal, Pakistan, SriLanka and Suvadives, more commonly categorized as South Asian or Desi.

This eGroup has 3000+ members (30,000+ readers) online who support spreading our rich Indian Heritage around the world.

What are your day-to-day responsibilities?

Networking, advertising, marketing and promoting, for both our clients and our own products.

What's the niche?

Ethno-cultural advertising is not simply advertising that carries the ethnic color face.

Our years of community relations and research, specialize in predicting what works with which province in our community.

We design innovative and versatile marketing tools considering a client's corporate identity, branding and culture that are industry or niche market specific. Then we develop corporate images, capabilities brochures, catalogs, web sites, print ad campaigns and promotional events for clients.

Our expertise is to recommend events, participate and execute all the grass-root marketing needs including: banners, billboards, press kits, trade show displays, presentation materials. We can also customize theme parties and "on-the-street" theatrical promos for clients.

To retain a client’s corporate brand we connect them with the influential leaders within our South Asian community.

Our forte is to help our clients establish two-way communication with the community to ensure public input into the decision-making process related to their purchases.

To seek for the appropriate audience, we collaborate with our clients to determine specific parameters of research.

We ensure that your brand is ‘tested’ by the South Asians and we organize intensive sessions of consumer interaction from time-to-time, to retain the brand loyalty.

Last but not the least, with our broad range of South Asian media knowledge, we affiance the media attention in diverse ways and not only provide client-related information but also as refer industry-specific information.

What's in store for the future?

The sky is the limit!

Who would you like to be contacted by?

Anybody who needs to build their image and increase visibility in the industry may feel free to contact us.

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