HOME MAGAZINES EVENTS BLOG ABOUT US CONTACT US SIGN UP
desi mideast asia latin africana
Page Title Graphic

« Previous 1 2 1 2 Next »

Be The Cause Founder Sukh Chugh

Mahatma Gandhi once said that "happiness is when what you think, what you say, and what you do are in harmony". While many of us constantly struggle to conduct all three actions in parallel, thirty-one year-old Sukh Chugh seems to have figured it out. Regardless of where he may be today, Sukh is quick to point out that his path to self-fulfillment and genuinely was crossed by the allure of corporate world perks. Having previously high-powered professional positions at various consulting and financial companies, Sukh didn't have to pay for his car, gas, apartment, or even food. As Sukh puts it, he "had it made". Yet it soon dawned upon him that he was studying the wrong numbers. Having always prided himself upon an extensive knowledge of stock prices and NBA standing, Sukh suddenly realized that he had no idea as to how many people were starving and suffering each year. After reevaluating the direction in his corporate and community-driven professional career, Sukh immediately quit his job and founded Be The Cause non-profit organization. And he has never looked back. Be The Cause is a network of individuals who would like to see more love in the world and in their own lives. Despite having no paid staff and no office space, Be The Cause has established seven chapters around the globe and have conducted more than 100 community service projects. While it is easy to get caught up amidst the fast-paced lifestyle that many of us young professionals tend to live, we'd like to encourage you to slow down and take a few minutes to read about the inspiring insights and heart-felt lessons that Sukh offers us in this week's Non-Profit Spotlight.

Non-Profit

Be the Cause

Founded

January 2002

Website

www.bethecause.org

Name

Sukh Chugh
Founder

Age

31

Hometown

Calgary, Albert, Canada

Current residence

Garden Grove, California

Education

University of Calgary, BA Pshychlogy, 1997;
University of California, Irvine, MBA, 2000.

Work Experience

Be the Cause, Founder (2002-Current);
Mylor Financial, Senior Business Analyst (2005-2006);
Ameriquest Mortgage Company, Business Systems Analyst (2004-2005);
Deloitte Consulting, Senior Management Consultant (2000-2002);
Conexant Semiconductors, Business Analyst (1999-2000).

Ethnicity

Indian Punjabi

About the non-profit

Movement. It is the process in which we transition from one place to another. It symbolizes change.

Every single person on this planet is engaged in some form of movement. Some people move their lives in a direction towards fear, greed, or suffering. That movement then becomes visible in the form of wars, corporate scandals, and outright unhappiness.

Our lives are temporary here. We are like wind, arising only to pass away. The only question that matters is which direction are our lives moving in? Are we moving towards love?

Love is not something that is taught to us. We don't learn it in our schools, at our jobs, at the shopping malls, or in our TV shows. Love, which is indisputably the most important thing in life, is the one thing that we forget to cultivate in our daily routines.

Be the Cause, at best, is a reminder of the things that matter most in life; as a metaphor for the movement that we are all engaged in.

We cannot say that we know what Love is; we too have come here to learn. We hope that we have not come here to take anything, but rather to offer the world a piece of our own hearts... thereby teaching ourselves how to love.

As a fully volunteer-run network, we have no paid staff and no office space. We are comprised of individuals who believe that what we do, what we say, and what we think starts a profound cause and effect chain reaction in the world we live in. With chapters in several cities we coordinate projects like the Walk for Hope, the Compassion Cells, Service Vacations, the Seva Cafe, and many more. We also provide services to other non-profits such as a calendar of events, listings of volunteer opportunities, and an online directory of organizations. The most important question during all of our activities however is whether we are genuinely moving to a place of greater good, a place of greater love.

By laying one foot on the ground the other follows. Only by beginning can we move forward.

Most notable milestones

  • Several chapters around the globe
  • Over 100 community service projects conducted worldwide
  • Tangible support provided to numerous non-profit organizations
  • There's more but this story might put everything into perspective. A female volunteer that had been involved for several years came up to me one day to share with me some personal news. She told me that before she started volunteering she had came home one day and had found her daughter in the bathtub with her wrists slit open. Fortunately she survived. Days later, with nothing to look forward to, and no effective advice from the counselors they decided to volunteer at one of our events. That one day changed everything. By realizing that serving others actually give us something to live for, they took one step towards true happiness. Month after month, it was now the daughter that was enthusiastic about attending our events.

What's the niche?

Focus isn't on how much we can accomplish but rather on how deeply we are living our lives. If the joy is in the journey, then the focus has to stay on the process and not necessarily on the outcome. We live in a world that is over consumed by outcomes, this contributes to the acceleration of the speed at which we interact, and at how meaningless these interactions can become. Our focus is to keep things simple, slow and meaningful.

What's the biggest challenge?

The system. An all volunteer run network has only one currency to offer our members: sacrifice. When volunteers show up and want to get involved there are no fat paychecks, no recognition awards, no offices overlooking the ocean, only sacrifice. The purer the sacrifice, the greater the gain. It's true. However, we live in a system that is based entirely on an external reward system. Getting people to see that the internal rewards far outweigh the external can be challenging, but that challenge itself is just another opportunity of service waiting to be cultivated.

What's in store for the future?

More genuine sacrifice.

Who would you like to be contacted by?

Anyone interested in being a part of the change that is naturally occurring in all of our hearts.

« Previous 1 2 1 2 Next »

Best way to keep a competitive edge

Be true to yourself and live your life as deeply as possible. If you can be disciplined in your own life, then the integrity that you hold for yourself will ripple out into the organizations and non-profits you support. That integrity will then serve as the foundation of all future work.

In reality, there is no need for any competitive edge, because there is no competition. More and more we should be trying to collaborate with other organizations working towards similar goals. Fundraising is always looked at as a competitive sport because many non-profits are vying for the same donor dollars. Love, on the other hand, is abundant everywhere. Love is the only currency that grows and expands the more you give it away.

Yardstick of success

Did I do everything I could to make the world a better place? Was I authentic in my actions, my speech and my thoughts?

Goal yet to be achieved

Remaining present and still throughout all interactions in life.

Best practical advice

Love all, serve all. This is the key to happiness.

Supportive words from a family member or friend on your venture

When I was thinking of volunteering in Africa for two years, I asked my brother for his advice. On whether I should go or not, he said that I had no choice, that it was already written in my name.

My name, Sukhdeep, means the light of happiness. My brother's words made me reflect on how some of our desires are governed by unknown forces.

Mentors

All of life is a learning experience. This leaf, this breath, this present moment, even you... are all of my mentors. It seems in every interaction there is something to learn if we can only see ourselves as students. If we can humble ourselves, and allow ourselves to see the world without our own beliefs and dogmas, then we could see so much beauty awaiting us in each moment.

What motivated you to get started?

A few days after 9/11 I found myself in the streets of New York. It dawned on me how many people on the planet were moving their lives towards hatred and violence. Afterwards, I returned to my consulting job and saw how many people there were moving their lives towards greed and ego. I saw all of this as a movement towards suffering.

A senior partner of the firm I used to work at would pass by my desk everyday. Everyday he would ask me how I was doing. My reply was always the same, "I'm doing great". Months went by and he continued to ask me the same question every day. One day, he asked me the question again, I replied like I always did, but this time he responded with another question. He asked me, "What's wrong with you?" He couldn't believe that I could be happy everyday even in this high stressful job. What he said next shocked me. He proceeded to tell me that he didn't remember the last time he felt good about his life. In that moment I found life's greatest lesson. He had more power and more money than I could dream of and yet he didn't have the one thing that mattered: happiness. Right then I vowed that no matter what happens in life, I could not end up like him.

A few months later I found myself in India for my brother's wedding. I made it a point to interact with as many poverty stricken individuals as possible. What I learned was astonishing. Families of five lived in homes that were the size of my bedroom closet. They had no running water, meals were always scarce, and they had no toilet facilities in the house. The women, along with the men, all had to defecate out in the open. Water born and air born diseases caused much suffering in that region of the world. In fact many people actually died each year from lack of resources. What I saw was my mothers, fathers, sisters and brothers all living a life of poverty.

I thought back to my corporate life and realized that I had spent all of my time fulfilling my own selfish desires. My life up until then was consumed by helping rich shareholders generate even more wealth.

I had it made. The company I worked for was paying for my car, my gas, my apartment, even my food. I could tell anyone what the Dow Jones index was at, I knew the stock prices of many of the major corporations. I knew the NBA official standings, what teams were making the playoffs, what players were being traded but one statistic that I had no interest in was how many people were dying each year because they didn't have enough food to eat. I realized in that moment that my priorities in life were completely out of balance. People were actually dying from poverty and I had no idea how many, yet I could tell you exactly how much money NBA players and the top CEOs made. The question that hit me then was what is most important in life? I vowed that my next action would be to help the people that needed help the most. The first thing I did was quit my job.

Like best about what you do?

Learning, constantly learning. I am surrounded by some of the most amazing people on the planet. I feel as if there is true friendship between us. I sense that they genuinely wish happiness for me as I wish happiness for them. I learn from them, they keep me grounded on this journey, and I feel strength from their support.

Like least about what you do?

Attempting to become a good human being can be a difficult thing. Many times you have to look at yourself honestly to see what needs to change. Overcoming ones own fear, greed and ego can be a difficult challenge, yet extremely worthwhile in the end. Love is the anti-theses of greed and ego. The more you overcome yourself, the closer you come to genuine Love. The more in Love you are, the happier your life naturally becomes.

At age 10, what did you want to be when you grew up?

Brain Surgeon.

What was your first job?

Delivering the newspaper. Eventually I graduated to delivering junk mail. Favorite job in College was running the Sega Channel campaign for Shaw Cable Communications. I got to drive around Canada in a big truck that was wired with 8 video game stations. I got to showcase this Sega Channel Truck at various fairs, at conferences and even in some parades. I still love Sonic the Hedgehog!

Biggest pastime outside of work

I don't really feel like I "work" so everything feels like a pastime. If I was getting paid to do the things that we do then I could understand it feeling like work. So right now, my favorite pastime is volunteering with Be the Cause.

Person most interested in meeting a

My Grandfather. I hear that he was very service oriented. I constantly hear stories of him helping others in his community in India irrespective of others' religions, casts or creeds. Some relatives believe that somehow I am carrying his mission of service and love forward into the new generation. His life was taken during the partition of India and Pakistan, well before I was born.

Favorite book

News from True Cultivators. Journal excerpts from Rev Heng Sure Ph.D. and Rev Heng Ch'au Ph.D., two Buddhist monks that went on a bowing pilgrimage from Los Angeles to the city of Ten Thousand Buddhas (which is two hours north of San Francisco). They would take three steps and then bow fully to the ground. The entire pilgrimage took them 2 and a half years. They did it to change themselves as profoundly as possible instead of trying to change the world outside. The insights from the book have impacted me greatly.

Favorite cause

Love.

« Previous 1 2 1 2 Next »

Credits

Interview by Saba Nasser
Introduction by Rupa Dev

Also this week

     
Andrew YounBenjamin GamezAmmar Abdulhamid

Don't forget!

Young & Professional Profile | News2Know

Toolbar Help

Blog (new)

Press | Advertisers | Partners | Opportunities | Privacy Policy | Editorial Policy | Unsubscribe | Sitemap
The DesiConnect
The MidEastConnect
The AsiaConnect
The LatinConnect
The AfricanaConnect