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Carolyn Lai, Marketing Manager

Taking the Cake: Marketing Manager Carolyn Lai

Carolyn Lai, 25, works as the marketing manager of a cake company, but it isn't any ordinary cake company. Satura Cakes makes cakes Japanese style. That means that instead of having the overly sweet taste of mass-produced American cakes, Japanese-style Satura cakes boast the tremendous flavors of ingredients other than sugar. High-quality fruits, nuts, chocolate, and other ingredients are the highlights when it comes to taste, while sugar takes a supporting role. Carolyn's role in the company, which has two stores in California's Silicon Valley and two in Hawaii, is to manage all marketing projects, including branding, store promotions, advertising, and merchandising. The first store opened in January 2006 and was an instant success. The company has received plentiful interest from venture capitalists, and it plans to open about 50 stores across the United States over the next five years. To learn more about Carolyn Lai and how she found her own delectable slice of sweet success in the world of Japanese-style cakes, check out this week's Young & Professional Profile.

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Article published on Jun 29th, 2007 | No Comments | Trackback | Categories »
 
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Benita Singh, Director of Marketing

Bringing Handicrafts to the Marketplace: League of Artisans

Connecting Indian artisans and American consumers is what the non-profit League of Artisans is all about. The organization markets the creations of Indian artisan cooperatives under the brand name LOTUS by LOA, all the while providing underprivileged handicraft workers with fair-wage employment. Raw-silk journals hand-painted in a village in Andhra Pradesh have made their way into Barnes and Noble. Hand-embroidered quilts from the Gandhi Ashram will soon appear in national home furnishings catalogs. The woman presenting the beautiful stories behind the products to buyers across the United States is the Director of Marketing, Benita Singh, 23, who was named among the "15 People Who Make America Great" by Newsweek magazine. As a result of her and her organization's efforts, artisans have increased income from fair-wage employment that lets them pay their families' medical bills, send their daughters to school, and buy more nutritious foods. In this week's Non-Profit Spotlight, check out the organization that's bringing fair trade to India's artisans.

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Article published on Jun 11th, 2007 | No Comments | Trackback | Categories »
 
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Sabiha Basrai, Graphic Designer

Design Diva & Activist Sabiha Basrai

If anyone has every told you that you can't meld all your passions into a successful career, then they only said that to you because they couldn't figure out how to do it themselves. If you want proof that this is possible, all you need to do is turn to Sabiha Basrai as an example. Sabiha, 24, is a Graphic Designer by trade and an Activist by nature. She bridged her love of the two worlds by taking a job working at the Design Action Collective, a design and communications agency that supports design work for important non-profit and activist organizations. She first knew that she could be successful in pursuing a career in design without having to compromise her social justice passions when she completed her Senior Project on the history of political poster art. Check out some of Sabiha's beautiful work and learn more about what she is up to as we feature her in this week's Non-Profit Spotlight.

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Article published on May 25th, 2007 | 6 Comments | Trackback | Categories »
 

CNN Features CulturalConnect Founder
by Preeti at July 17, 2007

CulturalConnect founder, Sumaya Kazi, was recently featured on CNN's Young People Who Rock (for video, click here). The program, anchored by Nicole Lapin (seated with Sumaya on Larry King's set),…

Top 10 Cities for Young Professionals
by Preeti at July 13, 2007

Forbes magazine has compiled a list of the top 10 cities for young professionals. The magazine looked at which cities paid young professionals the best, which had the most young…

CNN's Young People Who Rock Blog
by Preeti at June 18, 2007

For nearly two years now, The CulturalConnect has been inspiring the young, the driven, and the forward-thinking with profiles of young entrepreneurs and other professionals in the business, arts, and nonprofit…

Empowering Indian Women...By Lightening Their Skin
by Preeti at June 05, 2007

The young Indian woman of the 21st century is more empowered than ever before. And L'Oreal, the Body Shop, Garnier, Ponds, and Jolen are helping them charge ahead even more,…

The Indian "FedEx" That Delivers Lunch
by Preeti at May 29, 2007

A couple of items that caught my attention this week. Dubbawallas of Mumbai. As the Indian economy grows at a dizzying pace, the subcontinent is experiencing rapid social change,…

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