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Sri Kaushal, Managing Director

Shaping Images: PR Strategist Srimoyi Kaushal

Having a successful business depends so much on marketing and branding your product or service in just the right way. That’s where Srimoyi Kaushal, 34, and her public relations agency, Peepul PR, come to the rescue. Peepul offers businesses – from international corporations to fledgling start-ups – services that include branding, product launches, web design, online marketing, promotional events, media relations, and even celebrity endorsements. The agency focuses on lifestyle PR, which includes PR for businesses in the fashion, beauty, luxury, hospitality, arts, and food and beverage industries. Peepul uses its team members’ cross-cultural backgrounds to work in multi-ethnic and international markets. It highlights U.S. companies seeking to enter the market in India, as well as Indian brands that are trying to extend their global reach. To read more about Srimoyi, Managing Director of Peepul PR, check out this week’s Young & Professional Profile.


Peepul PR


April 2006



Name, Title

Srimoyi Kaushal
Managing Director




Paris, France

Current residence

New York, New York


Masters in Applied Foreign Languages in Law and Economics (English/German)

Work Experience

Hampshire Hotels and Resorts



About the company

A Boutique PR agency dedicated to corporate consulting and lifestyle PR. Whether it’s for a global corporation or for a start-up, we create tailored programs and services by stretching the overall public relations mix to deliver high caliber results for our clients. Our services cover each step of the communications cycle: strategy and counsel (branding, product launches), PR fundamentals (media and analyst relations, executive speaking programs), digital services (web design & development, online marketing), specialty services (Executive Market Intelligence Tours, International PR support, Celebrity endorsements..), marketing (sponsorships, promotional events).

We work with a vast array of clients and industries, bringing key messages to business and consumer audiences in creative ways and formats. Besides our non-profit and corporate expertise, all of our experiences come together under the broad banner of “Lifestyle PR”: this includes fashion& accessories, beauty & personal care, luxury, retail, food & beverage, wellness, hospitality and arts & culture.

What are your day-to-day responsibilities?

I focus on client management, developing overall PR strategies, and team management.

Most notable milestones

May 2006 – An intelligence tour to India on the luxury market with the owner of The Gucci Group, Francois-Henri Pinault.

September 2006 – Launch of renowned art gallery Bodhi Art in New York

October 2006 – Launch of Cobra Beer’s world’s first champagne lager – Krait Prestige

November 2006 – Loomba Trust benefit at the UN with British PM’s wife, Ms. Cherie Blair

March 2007 – Launch Indian-Americans for Hillary 2008

April 2007 – Peepul PR’s first anniversary

What’s the niche?

A bridge between awareness and sales, we bring our cross-cultural background as well as our capability to work both in multi-ethnic markets and international environments. With a well tuned trend radar and a select collective of clients, we have built significant experience in the corporate field and lifestyle arena, spotlighting US companies looking at India and at Indian brands going global.

What’s the biggest challenge?

To educate the market and major corporations on the importance of branding and the power of media.

What’s in store for the future?

Developing further clients:
US or European companies looking at market intelligence tours or media tours in India.
Indian companies looking at raising awareness in mainstream and/or Indian-American media in the US.
Enhancing our not-for-profit reach.

Best way to keep a competitive edge

Our creativity and our ability to deliver our commitments.

Guiding principle in life

Be yourself. Be honest and compassionate. Believe in giving back.

Yardstick of success

A 95% success on pitches.

All business has come to us only based on referrals and recommendations.

Goal yet to be achieved

To bring more and more Indian companies to the top Fortune 100 list.

Best practical advice

Stay small and manage your growth.

Supportive words from a family member or friend on your venture

“This company is going to blow up!”


My very first boss in France, Laurence Gabriel, for teaching me my profession and for giving me the scope to learn and grow steadily. All my earlier bosses for inspiring me through their entrepreneurship and leadership skills.

What motivated you to get started?

My wish to have more time for myself. Little did I know!

Like best about what you do?

Meeting inspiring people and powerful women.

Like least about what you do?


What keeps you motivated?

My personal interests and passion lie in all my client’s activities: arts and culture, fashion, political endeavors and travel and an amazing teamwork.

At age 10, what did you want to be when you grew up?

A veterinarian!

What was your first job?

A PR junior executive at Herald Communications (now Fleishman-Hillard) in France.

Biggest pastime outside of work


Person most interested in meeting?

Arundhati Roy for her political leadership and her amazing writing.

Leader in business most interested in meeting?

Prof. Amartya Sen – for enhancing the debate over globalization.

Three interesting facts about yourself

  1. A citizen of the world.
  2. An art lover and a young collector.
  3. Multiple PR experience from corporate to consumer.

Three characteristics that describe you

  1. Aggressive
  2. Good-hearted
  3. Ethical

Three greatest passions

  1. Movies
  2. Music
  3. Books

Favorite book

“Madame Bovary” by Gustave Flaubert

Favorite cause

Clinton Global Initiative

Who would you like to be contacted by?

Corporate clients, Hospitality, Lifestyle, Arts & Culture, Hospitality, Food & Beverage, Retail, Luxury, Wellness, Fashion.


Interview by Sheena Singh
Introduction by Preeti Aroon
Edited by Valerie Enriquez

Article published on Sep 18th, 2007 | Comment | Trackback | Categories »

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