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Alec Cartio, Director

Young Superstar Director Alec Cartio

The love of storytelling catapulted this week’s Young & Professional profilee, Alec Cartio, 30, to a world of business success. Instead of just sitting back and enjoying the entertainment that music videos provided us growing up, he decided to get his hands dirty in it. He blended his love for music, art, stories and business by founding Atlantis Pictures, a company dedicated to providing affordable top quality music videos and commercials for the worldwide market. His resume of accomplishments and milestones is impressive with his work being featured on over 20 satellite and National channels such as MTV and VIVA in Europe. Learn more about this successful multimedia entrepreneur as we feature him in this week’s Young & Professional Profile.


Cartio Limited LLC
Atlantis Pictures


June 2003




Alec Cartio
Founder and Director




Tehran, Iran
Malmo, Sweden

Current residence

Los Angeles, California


Columbia Film School, BA in Cinema Arts (’05)
Stockholm School of Media, Associates (’01)
Santa Monica College, Theatre Arts

Work Experience

Atlantis Pictures
Director and Producer

Code Red Productions
Music Producer

Malmo Fire Department



About the company

Atlantis Pictures started in 2002-2003 as a sole owner production company specializing in music videos and commercials for the international market. The company later became a sister company of Cartio Limited LLC in 2006.

To date, I have directed and produced close to 120 music video’s and commercials for major artists such as Googoosh, Ebi, Moein, Arash, Kamran and Hooman and Cameron cartio and for such labels as Sony Music, Warner Music, Modev records, Bonnier, Avang, Caltex, Taraneh and companies such as Isadora, Budweiser, World Singles and Henry Zador.

What are your day-to-day responsibilities?

I run the company from A to Z. That means everything from client relations, writing, directing, producing, editing and promotions.

Most notable milestones

  • Googoosh Music video in 2006
  • Ebi Music video in 2005
  • Russian MTV awards for Arash Boro Boro music video
  • Airing on 20 satellite channels and National channels such as MTV and VIVA in Europe with the Cameron Cartio Roma video and Arash Boro Boro music video in 2005
  • Isadora make-up commercial World campaign in 2007
  • What makes you unique?

    I have an unusual eye for cinematography, composition, story telling and editing.

    What’s in store for the future?

    A 2 hr Feature film drama which I’ve written, produced, directed and edited.

    Best way to keep a competitive edge

    You need to be different and creative.

    Yardstick of success

    Being an influential and loved film director who’s movies “move” generations.

    Goal yet to be achieved

    Directing feature films.

    Best practical advice

    Follow your instinct and work very hard to achieve your goals.

    What motivated you to get started?

    My dreams as a kid and realizing I had talent for filmmaking while being on set with other filmmakers.

    Like best about what you do?

    I love the storytelling and creating worlds which will take you away for a certain amount of time.

    Like least about what you do?

    The long and harsh road you have to go.

    At age 10, what did you want to be when you grew up?

    Be a pilot.

    What was your first job?

    I worked at a small restaurant at 13.

    Biggest pastime outside of work

    Watching movies.

    Person most interested in meeting and why?

    Steven Spielberg because I love his work.

    Three characteristics that describe you

    1. Sensitive
    2. Split-minded
    3. VERY visual

    Three greatest passions

    1. Filmmaking
    2. Flying
    3. Food

    Favorite book

    Evil by Swedish author Jan Guillo


    Interview by Myriam Bouaziz
    Edited by Sumaya Kazi

    Article published on May 17th, 2007 | Comment | Trackback | Categories »

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