Shaping Images: PR Strategist Srimoyi Kaushal
Having a successful business depends so much on marketing and branding your product or service in just the right way. That’s where Srimoyi Kaushal, 34, and her public relations agency, Peepul PR, come to the rescue. Peepul offers businesses – from international corporations to fledgling start-ups – services that include branding, product launches, web design, online marketing, promotional events, media relations, and even celebrity endorsements. The agency focuses on lifestyle PR, which includes PR for businesses in the fashion, beauty, luxury, hospitality, arts, and food and beverage industries. Peepul uses its team members’ cross-cultural backgrounds to work in multi-ethnic and international markets. It highlights U.S. companies seeking to enter the market in India, as well as Indian brands that are trying to extend their global reach. To read more about Srimoyi, Managing Director of Peepul PR, check out this week’s Young & Professional Profile.
Company
Peepul PR
Founded
April 2006
Website
Name, Title
Srimoyi Kaushal
Managing Director
Age
34
Hometown
Paris, France
Current residence
New York, New York
Education
Masters in Applied Foreign Languages in Law and Economics (English/German)
Work Experience
Fleishman-Hillard
Ukibi
Corvis
Hampshire Hotels and Resorts
Ethnicity
Bengali
About the company
A Boutique PR agency dedicated to corporate consulting and lifestyle PR. Whether it’s for a global corporation or for a start-up, we create tailored programs and services by stretching the overall public relations mix to deliver high caliber results for our clients. Our services cover each step of the communications cycle: strategy and counsel (branding, product launches), PR fundamentals (media and analyst relations, executive speaking programs), digital services (web design & development, online marketing), specialty services (Executive Market Intelligence Tours, International PR support, Celebrity endorsements..), marketing (sponsorships, promotional events).
We work with a vast array of clients and industries, bringing key messages to business and consumer audiences in creative ways and formats. Besides our non-profit and corporate expertise, all of our experiences come together under the broad banner of “Lifestyle PR”: this includes fashion& accessories, beauty & personal care, luxury, retail, food & beverage, wellness, hospitality and arts & culture.
What are your day-to-day responsibilities?
I focus on client management, developing overall PR strategies, and team management.
Most notable milestones
May 2006 – An intelligence tour to India on the luxury market with the owner of The Gucci Group, Francois-Henri Pinault.
September 2006 – Launch of renowned art gallery Bodhi Art in New York
October 2006 – Launch of Cobra Beer’s world’s first champagne lage